Digital Advertising System with GPS location geofence using IoT

Abstract

Now a days to improve any business, it needs to be marketing the business with different types. This work describes a one of the unique marketing strategy process where impact of digital technology. In this study, businesses can really benefit from Digital advertising such as search content marketing, content automation, e-commerce advertising, display advertising. This is cost effective and having a great commercial impact and many advantages on the business. In first section in this work gives general idea about the model of smart advertising system, their different categories and functionalities. Second section discusses the latest development in advertising system, with technology used and merits and demerits of each different smart advertising system. Third section discusses solution of advertising system using IoT, GPS system, GSM system, raspberry pi processor etc. GPS system gives location via longitude and latitude. With the help of this system, any client can advertise their business in any area. And also receive that report via message on his/her mobile.