Open Access Open Access  Restricted Access Subscription or Fee Access

A STUDY ON CUSTOMER PERCEPTION AND SATISFACTION TOWARDS ROYAL ENFIELD WITH SPECIAL REFERENCE TO SULTHAN BATHERY MUNICIPALITY

Sijina V P, Sreejith E S

Abstract


The research statement is to make study on the “customer preference and satisfaction towards royal Enfield with special reference to Sulthan Bathery municipality” The statement of the problem is focused on understanding the customer preferences and satisfaction towards Royal Enfield motorcycles in the Sulthan Bathery Municipality area. It aims to investigate the factors that influence customers' purchasing decisions and their satisfaction levels with the brand. This study will provide insights into the strengths and weaknesses of Royal Enfield's marketing strategies and product offerings in the local market. The results of this study can be used to develop targeted marketing campaigns and improve the overall customer experience, leading to increased sales and brand loyalty for Royal Enfield. The study report deals with the analysis of customer preference conducted among customers of Royal Enfield who purchased different brands Royal Enfield.


Keywords


: history of motorcycle, Indian two-wheeler industry, Encourage Face-to-Face Dealings, Be Friendly and Approachable, Have a Clearly-Defined, Customer Service Policy consumer preference self-preference, Economical Price, Safety, Fuel-Efficiency Comfort Lev

Full Text:

PDF

References


Philip Kotler, Kevin Keller. Marketing Management (13th Edition) (2008). ISBN-13: 9780136009986

Garima Malik, Amandeep Kaur. Examining factors influencing Indian customers’ intentions and adoption of internet banking: Extending TAM with electronic service quality. June 2019Innovative Marketing 15(2):42-57

Dr.N.Chandrasekaran, Consumer Behaviour and Brand Preference towards Onida Television –An Empirical Study with Reference to Karur, Tamilnadu, Indian Journal of Marketing, July 2009,Page No-58

SR Sony Mariya (2018), “Customer satisfaction level towards royal Enfield bikes” (with special reference to Coimbatore city), International Journal of 57 Commerce and Management Research, Volume: 4, Issue 5, PP 122, ISSN:2455-1627.

Krishnan Santana R (2007), “the issue and future of the two wheeler industry”. Two-Wheeler Industry in India – An Introduction, Hyderabad, the ICFAI University Press, PP. 57-69.

Kanaka Rathinam R (2013), “A study on customer’s preference towards Royal Enfield Motorbikes in Coimbatore city”, International Journal of Advanced Research in Business Management and Administration, Vol.1,No.1, pp 1-7.

Omesh Chandra (2011), “the study on consumer buying behaviour towards bikes”, International Journal of Research in Finance and Marketing, Volume 1, Issue 2, June 2011, 86- 101

The Motor Industry. The Times, Friday, 2 Sep 1910; pg. 8; Issue 39367

Birmingham Small Arms. The Times, Tuesday, 30 Sep 1913; pg. 16; Issue 40330

Altstedter, Ari Business Changes. The Times, Friday, 12 Jul 1957; pg. 16; Issue 53891




DOI: https://doi.org/10.37591/joprm.v13i1.7080

Refbacks

  • There are currently no refbacks.