Methodology for Evaluating Driver’s Attitudes towards Transportation Demand Management Strategies in Lahore, Pakistan

Authors

  • M. A. Javid
  • T. Okamura, F. Nakamura, S. Tanaka, R. Wang

Abstract

The transportation demand management (TDM) strategies consider as an important tool to solve urban congestion related problems both in objective and subjective manner. This study attempted to explore attitudes of rickshaw, taxi, and truck drivers towards soft and hard strategies considering driver’s various lifestyles and attitudes. Structural equation modeling (SEM) technique used in order to predict driver’s behavior towards each specific TDM strategy using the behavioral theories as a frame of reference. A questionnaire survey conducted in Lahore and 126 samples obtained. The questionnaire items mainly consisted of socio-economic characteristic, driving characteristics, and various statements regarding lifestyles, driving, social and learning attitudes. Survey results depicted that drivers have favorable evaluation of soft strategies as compare to hard strategies. The strategies have ranked considering driver’s perceptions such as advance traffic information first; education and awareness programs second; willingness to pay road tax third and support to increase in carbon tax on gasoline fourth. SEM results reveal that social, learning, and driving related attitudes are significant determinants of driver’s attitudes towards specific TDM strategy. The findings revealed that different attitudes are related differently (positively or negatively) with each strategy. It has also found that all attitudinal factors have positive relationship with drivers’ moral obligation to protect environment from negative impacts of traffic such as air pollution. It can argue that driver’s attitudes have important implications for the consideration of any TDM strategy. This study implicates that acceptance level of hard strategies can enhance by highlighting the incentives associated with a particular strategy through marketing programs or traffic information media. It hypothesizes that transport planners and policy makers should give proper attention to driver’s lifestyles and attitudes in considering and implementing TDM strategies.


Keywords: transportation demand management, traffic management, traffic congestion, driver’s behavior, lifestyles, attitudes

Downloads

Published

2020-12-16

Issue

Vol. 2 No. 1-3 (2012)

Section

Articles

License

Declaration and Copyright Transfer Form

(to be completed by authors)

I/ We, the undersigned author(s) of the submitted manuscript, hereby declare, that the above manuscript which is submitted for publication in the STM Journals(s), is not published already in part or whole (except in the form of abstract) in any journal or magazine for private or public circulation, and, is not under consideration of publication elsewhere.

  • I/We will not withdraw the manuscript after 1 week of submission as I have read the Author Guidelines and will adhere to the guidelines.
  • I/We Author(s ) have niether given nor will give this manuscript elsewhere for publishing after submitting in STM Journal(s).
  • I/ We have read the original version of the manuscript and am/ are responsible for the thought contents embodied in it. The work dealt in the manuscript is my/ our own, and my/ our individual contribution to this work is significant enough to qualify for authorship.
  •  I/We also agree to the authorship of the article in the following order:

Author’s name                                    

 

1. ________________

2. ________________

3. ________________

4. ________________

 

We  Author(s) tick this box and would request you to consider it as our signature as we agree to the terms of this Copyright Notice, which will apply to this submission if and when it is published by this journal.